The buying habits of Millennials is a subject of particular concern to every major automaker in the world right now, as those former kids begin to grow up and on into the society and suburbs that are around them. People born between the years 1981 and 1996 are finally coming into their own, some of them entering jobs after college, and some of them finally shedding the pain of student loan debt and finding themselves able to buy cars they really want for the first time in life. It's no surprise that Chevrolet is the brand that they're gravitating to. Let's have a look at why.
Which Chevrolet Models Do Millennials Love?
The short answer to this question is that millennials love just about any brand of Chevrolet. It remains a top brand of millennial car buyers, possibly because Chevrolet is the perfect blend between flash, luxury, and economy. It's the middle-high road, and Millennials seem to enjoy this sweet spot, at least when it comes to their automotive preferences. In recent years, the Chevrolet Malibu and Chevrolet Impala have made themselves the staple cars of the Millennial generation. Here are a few reasons why this is so.
Why do millennials love the Malibu and Impala?
- The Malibu is the perfect mix of glamour and economy. It's not going to run them too much and falls in that economic sweet spot where for once millennials can afford a flashy, nice car without having to put themselves into huge debt for it.
- The technology on these two cars is staggering, with lots of optional features like premium sound systems, safety features, and comfort features. There's just a lot you can add onto these cars to deck them out stylishly, and that's something that appeals to many young people.
- Add in the fact that both of these cars are simply great cars with a long legacy and history, and you've got the perfect reason why millennials love these two Chevrolet models.
Millennials Move Ahead
Some Millennials are now finding themselves in the position to start a family, buy a home, and buy nicer cars. Chevrolet is helping them do so by making cars just like the Malibu and Impala.
