In 1911, William C. Durant founded the Chevrolet Motor Company. By 1918, General Motors acquired the company, marking the beginning of a storied legacy. Durant's vision was straightforward. Another key figure in Chevrolet's early days envisioned "a car for every purse and purpose," emphasizing affordability and the belief that every hardworking American deserved a reliable vehicle.
From the Original Bowtie to the All-Electric Pickup
Chevrolet's history spans over a century, and no American automaker was better suited for this journey than Chevy. Shortly after its founding, Chevrolet adopted the iconic bowtie emblem, a symbol that still adorns its vehicles today. It was during the 1950s and 1960s, however, that Chevrolet truly distinguished itself, becoming an industry leader and legend. Their willingness to innovate and the variety of their designs resonated deeply with the public.
Models like the Bel Air and Corvette played a significant role in earning Chevrolet its enduring respect. These early models sparked a passion for driving that extended far beyond leisurely Sunday drives. The Corvette, in particular, remains a formidable name in sports cars, recently offering 670 horsepower to modern buyers—a dramatic increase from the original Corvette's 150 horsepower. These early Corvettes demonstrated that cars could be more than just comfortable transportation; they could be exhilarating.
You might recognize many Chevrolet cars from the 1960s and 1970s, such as the Vega, the Camaro, and the Monte Carlo. The Camaro continues to be a modern vehicle with new specifications, while models like the Monte Carlo and Vega are now found only as used cars. Chevrolet continues to innovate in the present day, introducing their first all-electric Silverado pickup truck and other impressive designs like the Traverse and the Malibu. Remarkably, all these successes are traced back over 100 years. Chevrolet exemplifies that the best things in life endure.
Learn More About Chevrolet History
There is much more to learn about Chevrolet's extensive history in America. Contact our dealership for more information about Chevy's history, current models, and our promising future.
