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Jeff Luke, Executive Chief Engineer - Global Transmissions, Drive Units and Racing Propulsion Programs at General Motors, brings firsthand knowledge to the history of the Chevrolet Silverado. He is among the dedicated workforce whose continuous efforts have sustained the Silverado brand. Long before starting at GM in 1986, Chevrolet was central to Jeff's family, as several family members worked for General Motors and drove Chevy pickups.

 
In 1911, William C. Durant founded the Chevrolet Motor Company. By 1918, General Motors acquired the company, marking the beginning of a storied legacy. Durant's vision was straightforward. Another key figure in Chevrolet's early days envisioned "a car for every purse and purpose," emphasizing affordability and the belief that every hardworking American deserved a reliable vehicle.

 
The longest-running nameplate of any vehicle now on the road, the Corvette, will celebrate its 70th birthday in 2023. Corvette has pushed the limits of technology, performance, and flair for eight generations while staying an approachable cultural icon.

 
The Corvette has always been an American classic. It debuted in 1953 as a two-seater sports car and has evolved into the 8th generation C8 model. The Corvette has had a long and exciting history, with many different models and redesigns along the way. Here is a look at the Corvette history from C1 to C8.